Apollo Beach & Ruskin FL's #1 Custom Pool Builder
Experience Living
Beyond Luxury
Custom luxury inground pools, spas & outdoor kitchens built for South Shore Tampa Bay homeowners. Licensed. 5-Star rated. Joey Sorrells & team since 2010.
Why Choose Us
What Sets Us Apart
Premium Installations
We consult and train with leading industry experts from around the world. We use only the best materials and have created processes and procedures that deliver premium quality installations that stand the test of time.
Exceptional Service
Our dedicated team delivers personalized, responsive, and attentive care from initial consultation to project completion, building lasting trust and complete satisfaction every step of the way.
Skilled Craftsmen
Our certified construction experts are selected for their accountability, consistency, and dedication to excellence. Our team takes pride in creating exceptional pools and spaces we're proud of.
We may not be the lowest bid, but we'll deliver the most rewarding results for years to come.
10+
Years Building in South Shore FL
CPC1460497
Florida Licensed Pool Contractor
5★ / 73+
Google Reviews
100%
In-House Crews — No Subs
Custom Pool Portfolio — Apollo Beach & Ruskin FL
Prestige in Outdoor Luxury
Every pool is custom-designed and built in-house. No subcontractors. No shortcuts.
5-Star Reviews — Apollo Beach, Ruskin & South Shore FL
What Our Clients Say
73+ verified 5-star Google reviews from real South Shore Tampa Bay homeowners. See why we're the most trusted pool builder in the area.
"Above and Beyond"
"We had an outdated pool that had suffered both from poor past renovations and significant hurricane damage. Southshore Pools came highly recommended and they absolutely lived up to the hype. From the initial demo to the final touches, their team did an amazing job. Nothing about our project was easy or straightforward, but they handled every challenge with professionalism and care. They even went above and beyond by helping us install new lighting and SMART automation for our pool and spa controls. The transformation was truly spectacular."
Russell L'HommeDieu
Verified Google Review — South Shore Pools & Luxury Outdoors
Completed Projects — South Shore Tampa Bay FL
Our Latest Custom Pool & Outdoor Living Builds
Real projects. Real homeowners. Every pool custom-designed and built in-house by Joey Sorrells and our licensed South Shore crew.
See Our Work
Luxury in Motion
Free Design Tool
Design Your Custom Pool
Before Breaking Ground.
Not sure what your dream pool looks like yet? Try our free interactive pool visualizer — built for South Shore Tampa Bay homeowners — and design your perfect luxury inground pool in minutes.
Then send your design directly to Joey's team for a real, no-obligation quote.
- Choose your pool shape, size & style
- Select finishes, water features, spas & add-ons
- Submit your design — we'll build a real quote for Apollo Beach or Ruskin FL
Ready to Begin?
Stop Dreaming,
Start Building
Contact us today to schedule your complimentary on-site design consultation. Serving Apollo Beach, Ruskin, Sun City Center, and the entire South Shore Tampa Bay area.
Licensed Pool Contractor · CPC1460497 · 15+ Years · 5-Star Rated · Joey Sorrells, President